Managed the relationship between Adobe, ArtCenter and Rivian to develop new innovative designs for Rivian in a $300K research partnership.
The Challenge:
Adobe was looking to expand their market into the Automotive industry & wanted to showcase how their new 3D tools could be used to validate CMF options at the concept and production phase.
To get attention and engagement in the Automotive world we originally reached out to Rivian, who at the time just announced the R2 & R3 platforms. While Rivian was keen to partner, they didn't have time to produce a story for us to highlight.
Both companies agreed that letting students at ArtCenter College of Design use the Rivian brand as a canvas, and Adobe as the tools would be beneficial to both groups. Rivian could use the class to explore topics and ideas, and Adobe could train the students and showcase their new tools.
The Solution:
Through this program my responsibility was to keep all parties engaged with the process, confident with the messy design process, train the students on the Adobe tools, and help with design guidance particularly on the topic of CMF. The program had two other faculty, Jae Min who was responsible for Exterior & Interior concept direction, and Safir Bellali, who was responsible for UX/UI education.
The final presentation was filmed for Adobe to showcase and presented to the C-Suite team at Rivian. The film is available to view on Youtube, and listed on the next page, and has close to a million view across multiple platforms. The program was a major success and led to confidence in other Automotive groups, like Ford and VW to engage with Adobe.
